Jetblue Essays

Jetblue Essays Jetblue Essay Jetblue Essay JetBlue Beginnings and Operational Methods Steve Brindza Ohio Dominican University This section details the history of JetBlue, focusing on the activities of founder, David Neeleman. JetBlue Airways, based in Forest Hills, New York, was founded in February, 1999, by David Neeleman, the son of Mormon missionaries. He was born in Sao Paolo, Brazil, but raised in a tightly-knit Mormon family (GaJilan, 2003). After serving as a Brazilian missionary during college, Neeleman returned to his familys base in Salt Lake City and began an enterprising condominium rental business. As a tenacious seller, Neelemans approach caught the eye of June Morris, a major Utah corporate travel agency owner. With her assitance and funding, the two founded Morris Air in 1984. This charter air service modeled itself after Herb Kellehers Southwest Airlines (GaJilan, 2003), looking to keep flight costs low and speeding up airplane readiness. Perhaps Neelemans most prolific step at this time was utlllzlng stay-at-nome u n matrlarcns to work as nls reservations. customers rarely discerned that the order-taker was situated in her living room, with PC software provided by Morris Air (Friedman, 2007). In 1992, Morris Airs cost containment processes and procedures caught the eye of Herb Kelleher at Southwest. A deal was struck, and Southwest purchased Morris Air for $129 million. At the time, June Morris was beginning treatment for breast cancer, so David Neeleman knew he would be taking on more responsibility with whatever new venture he undertook (GaJilan, 2003). After the buyout, he stayed on at Southwest for six months; upon leaving, he signed an industry noncompete agreement spanning five years (JetBlue, n. d). Neeleman next created Open Skies, an e-ticketing and booking agency, that he founded with his friend, David Evans. This venture kept Neeleman in the airline business, but not as a air carrier, and he did not violate his non-compete agreement (JetBlue, n. d). Evans and Neeleman promoted their software to smaller airlines with enough success to gain Hewlett-Packards attention. Months after the non-compete timeframe expired, Evans and Neeleman sold Open Skies to the computer giant, and Neeleman began raising capital for his own airline (GaJilan, 2003). Neeleman next utilized his knowledge of the airline industry, and his time at Southwest airlines (GaJilan, 2003), and with the aid of his attorney friend, Tom Kelly in 998, he raised $160 million in capital from investors such as Weston Presidio Capital and J. P. Morgan Partners. JetBlue was formally founded in February, 1999 (Barney and Hesterly, 2010). By years end, working with financier, George Soros, Neeleman had acquired a small fleet of Airbus320 Jets (JetBlue, n. d), and JetBlue achieved 75 spots at John F. Kennedy International Airport, which now served as the company hub (Barney and Hesterly, 2010). Growth continued at a brisk pace, even after the 9/1 1 attacks, and the JetBlue initial public offering occurred in 2002. By 2003, the company was growing at a rate of six new employees per day (GaJilan, 2003). JetBlue added nine new destinations in 2004, including Boston, which lacked a low-cost carrier (JetBlue, n. d). This service helped JetBlue regain some of the luster lost in 2003 when it provided the U. S. Department of Justice with information on 1. 1 million passengers (JetBlue, n. d). Cost containment at JetBlue This section features some of the measures Neeleman implemented to helf JetBlue attain low-cost carrier (LCC) status. Like with Morris Air, JetBlue focused on cost savings wherever it could. Sometimes initial outlays were for higher-quality components that would return their cost in the long run. In depth research (and Neeleman cleaning too many urine-soaked seats (GaJilan, 2003)) determined that installing liquid-repelling leather seats would cost twice as much as fabric, but also last twice as long (Barney and Hesterly, 2010). Neeleman opted to go with the luxury passenger seating. Similarly, Neeleman investigated meal service and found that customers would be satisfied with light snacks and sodas in lieu of lunch and dinner entrees. JetBlue saved roughly $3 per assenger by cutting out meal service (Barney and Hesterly, 2010), but selected premier-label snacks, such as Terra Blue potato chips (GaJilan, 2003). I ne notaDle cost-saver was utlllzlng Tllgnt crews to clean alrllne caDlns arter eacn flight, which was inspired by the similar team player culture found at Southwest. Special cleaning crews were not needed, and JetBlue was able to speed airplane turnaround time to 35 minutes. This number was substantially below the industry average of one hour, and the quicker turnaround was implemented largely to sell more flights daily (GaJilan, 2003). Neeleman utilized his knowledge of electronic ticketing and Internet-based reservations to further reduce staff engaging in customer transactions. A major operational cost saving involved entering the major air industry with a new fleet of Airbus aircraft. Although European made, Airbus was chosen due to their fuel efficiency, easier maintenance, and five-year warranty (GaJilan, 2003). Neeleman realized that quick turnaround time was a crucial factor in maximizing profits by simply keeping the new planes in the air longer than the competition. Because JetBlue worked largely out of secondary airports (Midway vs. OHare), its lights avoided more congestion than larger airlines; these airports also struck better terminal lease deals than larger airports, and JetBlue benefitted from those savings. In 2001-2002, JetBlue had an 80-percent on-time record, compared to the 72-percent industry standard (Barney and Hesterly, 2010). The firm drew on the success of Morris Airs work-from-home ethic. Call center operators, were often able to be stationed at home and provided support services via voice-over-internet technology (Barney and Hesterly, 2010). JetBlue culture JetBlue company culture is noticeably more relaxed than at other multi-billion ollar firms. Former CEO Neeleman used to stand out because he traded in suits for khakis (Gajilan, 2003). Corporate annual reports list full names of C-level staff, but include their informal, preferred version, too. Davids are known as Daves, and Martins are listed as Martys. Some noticeable differences include the mimicking of Southwests contribution of employees to clean up the planes after flights. The company works to hard to keep all team players enthusiastic because customer feedback noted energy and good attitudes of JetBlues employees (Barney and Hesterly, 2010). Former CEO Neeleman used to stand out in the business world because he traded in suits for khakis and greeted customers as they exited (GaJilan, 2003). Such staff were rewarded with bonuses, and most staff could take advantage of profit sharing plans (Barney and Hesterly, 2010). JetBlue distributed gift vouchers if there was an hour-plus long delay, even when the delay occurred due to uncontrollable factors (Barney and Hesterly, 2010). By 2003, the employee culture had gotten so much good press that analysts noted that it was harder to land a Job at JetBlue than to get into an Ivy League college. That year, over 135,000 applicants competed for 2,000 Jobs (GaJilan, 2003). Targeted markets JetBlues leaders knew that as a late-90s start-up and a LCC (low-cost carrier) they would not be able to compete with full-service carriers, especially in the ability to fly tne entlre contlnental u s. Instead, It aoanaonea tne traaltlonal nun model ana new only point-to-point flights (Barney and Hesterly, 2010). This service initially focused on the 19 million potential customers in a 60-mile radius of New York City, and Neeleman utilized the frustrations of New York state legislators who had noted poor, xisting service from New York City to Albany and other update locales (GaJilan, 2003). These routes expanded to the more lucrative New York-to-Florida routes, even targeting passengers post 9/1 1 who did not want stopovers on longer flights (Barney and Hesterly, 2010). But JetBlues foray into the American south did not always go smoothly. In the wake of 9/1 1, other airlines had lost hundreds of millions and were operating under Chapter 11 bankruptcy protection. By 2004, when these firms regained much of their market share, they had found ways to utilize the government bailout money and overnmental protection. At this time, Continental and American Airlines became more aggressive in defending their markets, especially defending their hubs. JetBlue began increasing its service from Atlanta to Los Angeles in 2003, and Delta Airlines did not appreciate this encroaching on Deltas primary hub (Atlanta). In response, Delta challenged JetBlue by quickly adding additional flights and lower prices from Atlanta to the West Coast. Delta took the unusual step of leasing planes to handle the its new, higher capacity. This new business strategy put so much pressure on JetBlue that the airline was forced to cease its Atlanta-west coast service by 2003 years end (Barney and Hesterly, 2010). Notable staff Aside from the David Neelemans preeminance, JetBlues other main executive has been former president, David Barger. On May 10, 2007, Barger succeeded Neeleman as CEO; however, Neeleman remained chairman of the board until May, 2008. (JetBlue, n. d). Barger came to JetBlue after having served at Continental Airlines. His ascendence to CEO came Just months after the notorious incident in February, 2007, where passengers at the JFK hub were stranded on the tarmac for 11 hours (A Change in the cockpit, 2007). Barger had served as JetBlues chief operating officer, but was replaced by Russell Chew, a former COO with the Federal Aviation Administration (A Change in the cockpit, 2007). At present, Bargers brother, Mke Barger, is a top-level JetBlue staff member, holding the positon of SVP, Fleet Operations; Chew left the company in 2009. (JetBlue, n. d). Presently, Joel Peterson is serving as the companys chairman. Peterson, along with Vice Chairman, Frank Sica, both were named to the board in May, 2008 (JetBlue appoints, 2008). Current offerings and challenges JetBlue has worked hard to regain its do-no-wrong image after the February, 2007 stranded passenger fiasco. The company drafted and then published the Customer Bill of Rights, which specifies dollar amounts JetBlue will pay to flyers who incur departure/arrival delays or overbookings. This bill of rights provides the option ofa full refund or a recommendation of a forthcoming JetBlue flight (Barney and Hesterly, 2010). JetBlue also strives to keep its rate per-passenger-per-mile low, at one point acnlevlng 6 43 cents per mile, wnlcn was second only to soutnwesrs 6 33 cents per mile (Gajilan, 2003). In 2010, David Neeleman began a Brazilian airline start-up, Azul. Although he retains several million dollars in JetBlue stock, Neeleman wishes to return to the land of his birth and incorporate Brazilian-made planes into his fleet. Azul uses 18 midsize Embraer Jets, with 28 more forthcoming (Sellers, 2010). JetBlue received unwanted attention in 2010 when flight attendant, Steven Slater, either provoked or was agitated by an unruly passenger in August. Slaters departure from the airplane, accompanied by drinks in hand as he slid down the emergency exit chute, put focus on the stress that flight attendants endure, even at a company nown for its team-player culture. JetBlue has not formally announced that there would be changes in how customer care is handled or whether there is the possibility for new training for its in-flight staff (JetBlue, n. d). References Barney J. B. , Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases, (3rd ed. ). Upper Saddle River, NJ: Pearson/Prentice Hall. A Change in the cockpit at JetBlue. (2007, May 11). Business Week Online. Source Business Source Complete. Friedman, T. L. (2007). The world is flat: A brief history of the twenty-first century. New York: Farrar, Straus and Giroux. GaJilan, A. T. (2003, May). The Amazing JetBlue. FSB: Fortune Small Business, 14(4), 51. Retrieved from Business Source Complete. JetBlue. (n. d. ). In Hoovers online. Retrieved from http://subscriber. hoovers. com. ezproxy. ohiodominican. edu/H/company360/ overview. html? companyld=99674000000000 JetBlue Appoints Chairman as Part of Succession Plan. (2008, May 22). Wall Street Journal Eastern Edition, 251(120), 87. sellers, P. (2010, July 26). The Next JetBlue. Fortune, 162(2), 97-100. Retrieved from Business Source Complete.

Criminal Law 5.3 Essay Example | Topics and Well Written Essays - 500 words

Criminal Law 5.3 - Essay Example er; the determination includes the twin issues of obscenity and pornography which are two different matters altogether although there is a very fine line distinguishing these two concepts. Moreover, it is also natural for a culture to change over time and this includes ideas on what are obscene and pornographic. In particular, the concept of what is obscene can change over time, depending on the values that prevail at a particular period in time; certain books were thought to be obscene but today are now classics. This paper briefly examines and discusses the many issues surrounding the two ideas. The concept of obscenity has evolved over time and literary works of famous authors like Henry Miller, James Joyce, and D. H. Lawrence were once banned for being obscene and yet today are considered as literary classics (Wallace & Roberson, 2012, p. 247). However, there is a difference of material that is considered obscene as it is not protected by First Amendment while pornography is allowed and protected within certain limits under the First Amendment. It is of little comfort that some materials can be allowed while some are not allowed and illegal. In earlier times, pornography was not bad as it was part of erotica or the highly artistic and refined reproduction or depiction of human sexuality in acceptable works of art (Lynn, 1996. p. 13). a. The statute against obscenity applies to computer-generated materials like some of the new manga (Japanese comics) series which depict obscene acts and likewise applies to computer transmissions of the same materials in the same way that the MPC (Model Penal Code) applies to undeveloped photographs, molds, printing plates, etc. (Wallace & Roberson, 2012, p. 249). But these computer-related materials must still be subject to and pass the so-called Miller Test. b. Ordinary jury members are usually aware of â€Å"community standards† based on what are the prevailing views on morality and public decency so they would be able to

E-Business and Value Chains Essay Example | Topics and Well Written Essays - 2000 words - 1

E-Business and Value Chains - Essay Example This paper will seek to develop e-value and e-customer chains in terms of e-business to show the means by which information technology (IT) has been influencing the Virgin Atlantic Airways apparel business innovation, transformation, and development among other benefits (Godwin, 2009:4). Additionally, this paper will focus on opportunities brought about by electronic business and asses strengths as well as weaknesses experienced by this organization due to information technology. Changes in supply chain management practices of Virgin Atlantic Airways Virgin Atlantic Airways is an acclaimed leader in the aviation industry. Being the first airline to introduce or launch customer for the Airbus A340-600, it accords its name a great deal of success and innovation (Buhalis, 2003:7). This airline revolutionized the business when it created the Upper Class ‘Suite’ and started offering regular services to 25 destinations globally. With development of internet, the supply chain m anagement and practices of this airline transformed. This is because; information communication technologies transformed the entire business world of aviation. In particular, the airline industry fostered its dependency on technology due to its strategic and operational management. Virgin Atlantic Airways was an early adopter of information communication technolo

The Story of Us Essay Example for Free

The Story of Us Essay The film â€Å"The Story of Us† that we have watched last week gave me the full of insights and learned how difficult a marriage could be. This movie was about the story of a couple married for about fifteen years and from their perfect marriage, it almost ends up to divorce. They have two children that through them they still pretend as good parents even if their relationship is not working anymore. They decided to send their children to a summer camp so they can start their trial separation before telling it to their kids. In the end, because they still love each other and also for the best of their children, they had chosen to be strong and set aside all the detestation and hatred from them. People may engage into marriage thru various reasons. The majority of it is usually because of legal and social aspects. But the reality is that a person is not only associated to emotional or a feeling to someone but also it is the spiritual and religious aspects that lead to marriage. For me, a person who entered into a relationship with someone should be committed to the person he loved so the partnership between them will be strong and the marriage will be eternal. Marriage for me is not just a formal contract or agreement of two persons who love each other which is usually followed by a wedding ceremony. It is really important for me because it does not only show how relationship works but it is instituted and destined by God for the permanent relationship between a man and a woman. My point of view towards relationship to a good marriage is that it should not be developed according to our anticipation. With the conformity of a husband and wife that are married, they should not be separated and will stand for every hardship that they will encounter. As shown in the movie, like what almost happened to Ben and Katie Jordan in the film was because of misunderstandings and the exchange of throbbing with each other. There are lots of couples nowadays that encountered similar problems like this. They also run into a situation that a couple cannot stand each other anymore which mostly ends up to divorce. Some of the couples may reconcile and choose to stay what is ordained while thers may lead to worst thing like separation or divorce. This film had given me lot of insights on the views of marriage. I can say that this movie made me realized that in order for a marriage to work well it is important that couples should learn how to reconcile and accept the love of their partners despite of their dissimilarities. People choose to marry the person they like not just because of feelings, affection or likeness to their spouse but because they fated their love to God and willingness to accept all the differences of their partner. I have learned that not all marriage will lead to lifelong relationship unless they truly love and vowed to each other. I also recognized that not all relationships are perfect thus we should continue ourselves to be loyal, devoted and still faithful to love ones. This film also taught me on what we should do or the best thing to perform if a situation happened in the marriage life like this. Also, we should learn how to accompany with others and to forgive and forget the mistakes of a person you love which will direct into a good marriage life.

Of Mice And Men: Lennie And George :: essays research papers

Of Mice and Men: Lennie and George Of Mice and Men, written by John Steinbeck, is the story of two simple farm hands, Lennie Small, who incidentally, really isn't very small, and his better half, George Milton, on their quest to have "a place of their own," with plenty of furry bunnies, of course. Sound strange? Read on to get clued in. The book opens along the banks of the Salinas River a few miles south of Soledad, California. Everything is calm and beautiful, and nature is alive. The trees are green and fresh, lizards are skittering along, rabbits sit on the sand. There are no people in the scene. Suddenly, the calm is broken. Trouble is in the air. Animals begin to scatter. Two men have arrived on the scene, and the environment seems troubled by their presence. For a moment the scene becomes "lifeless." Then in walk George and Lennie. Lennie, a large, retarded, big man who has the mind of a little child, and who loves to pet soft, pretty things, and George, a little man, who has assumed the responsibility of taking care of his simpleminded friend Lennie, are walking on their way to apply for a harvesting job on a nearby farm. The two had been traveling together for quite some time now, which was very rare, because most farm workers rarely have companions, but George and Lennie have been together ever since Lennie's Aunt had passed away, and Lennie began to follow George around everywhere. Instead of hurrying to the farm that night, they stop by a stream to camp in the open, and they'll arrive at work the next morning. Why? Well, Lennie isn't very bright. George didn't want him to blow the job opportunity. The logic between waiting until morning until going to work was, that way, all the other farm hands would be out working, thus they'd have a better chance of getting the job, since Lennie wouldn't have to confront to many people, which can easily make him "confused." During that evening, George had to take a dead mouse away from Lennie, who had been hoarding it because he liked to pet it. George tried to teach simpleminded Lennie that you don't pet dead things, but Lennie had a hard time remembering. George is aware that Lennie has difficulty remembering things, so he has to remind him every time that they went for a job not to say anything, and to let him do the talking. He also stresses the importance that Lennie returns to the particular place and hide in the stream or bushes if gets in any trouble,

Involvement and Involvement Factors When Buying a Computer

You should first have an idea of the type of computer you want. You should plan to purchase your new computer so that you can get a good product life out of your computer. It will be very disheartening to purchase a brand new computer only for you to get a small use out of it. You should purchase a computer for two or three years out; due to the rapid changes in the technology field. The next step should include finding a good store to purchase from. A general rule to remember is that computers are much cheaper if you buy them versus leasing one. If you are tight on cash, you would be better off leasing, as a better alternative.If the store you purchased your new computer from is overall helpful and friendly, you can expect great things if you have questions about your new computer purchase in the future. You should decide whether you want a laptop or a desktop computer. Desktop computers are much cheaper than laptop computers, about twice as much cheaper for some brands. If you are a business person and are always on the go, you should consider the purchase of a laptop computer. If you are a stay at home parent, a desktop computer would best fit your lifestyle. You should always invest in a good monitor.Monitors with a 17 inch screen or less causes you to squint a bit. You can either choose from a flat panel monitor or a tube type monitor. Flat panels don’t have the best image quality as tube type monitors have. However, tube type monitors take up a lot of space. They also tend to get blurry when they age, while flat panels won’t corrupt when they age. Networking is what makes the computer fun. Another key factor that you should consider while purchasing a computer is your Ethernet cords. Be sure to purchase a computer with 10/100/1000 Ethernet jack; as it is preferred by most computer lobbyist.You should also enable encryption codes to keep other people from hacking into your wireless internet. Another key involvement factor would be purchasing a warranty for your new computer. Extended warranties just make perfect sense when purchasing a new electronic device. They are excellent for big retailers and you should be sure to know about the coverage on your warranty, what it covers and what it doesn’t cover. I think apple has complicated things for the average consumer. I don’t feel as if the website broke down all of the products and services down to a tee.

Health Informatics And Population Health Management

HEALTH INFORMATICS AND POPULATION HEALTH MANAGEMENT Data is one of the most valuable assets in any healthcare organization. The adoption and use of EHR systems makes it possible to collect, store, and analyze more data than ever before. Through the use of analytical tools this data is being turned into meaningful and qualitative information with which to support the clinical, operational, and financial decisions of the healthcare facility. The process of organizing and managing data so as to drive quality improvement efforts and business development within the healthcare industry is known as healthcare informatics. The article, Making Data Smart: Practical informatics is helping transform data into health intelligence, and now moving into day-to-day HIM work, by Mark Crawford, details how the HIM professional can utilize the emerging EHR applications and technologies to support health informatics and streamline workflows, improve quality care, and reduce expenditures. Through the statistical processing of data, healthcare organizations can identify potential relationships among data points and forecast future needs of the facility and its patients. This information can be used to identify key issues, solve problems, and improve patient outcomes through focused and effective care. In order to reap the benefits of healthcare informatics the data used must be of high quality. Data can come from a variety of sources, including clinical, inventory, financial, andShow MoreRelatedDefinition Of Health Information Technology875 Words   |  4 PagesDefinition of Health Informatics Introduction â€Å"Information is power† as the popular saying goes, is never proper than now with the current digital revolution. This digital revolution has impacted every major industry (including the healthcare industry). 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